As faithful companions in our personal and professional lives, social media have become integral to the lives of 3.3 billion people around our planet; that's 43% of the global population, all of them regular users of this form of communication.
So as the digital transformation gathers pace in many companies, supporting employees in becoming more proficient with social media is an increasingly important priority. Helping them to fully understand digital practices and how best to use corporate IT resources benefits not only individual employees, but also the company as a whole.
It's against the background of this belief and commitment that Elior Group has brought in its Socializers.
Their mission is to help the men and women of the Group to tame their (sometimes hidden) social media superpowers. This team of superheroes has rolled out an instructional campaign suitable for all levels of expertise, from skeptical beginners who think that it's all still a bit of a fad, to savvy social media users looking to hone their skills.
The campaign is being rolled out using physical resources, including conferences and workshops for Elior Group employees, and digital resources, like this website, which we wanted to make openly available to everyone.
Source: We Are Social Singapore – April 2018