About the campaign

Why this campaign ?

As faithful companions in our personal and professional lives, social media have become integral to the lives of 3.3 billion people around our planet; that's 43% of the global population, all of them regular users of this form of communication.


So as the digital transformation gathers pace in many companies, supporting employees in becoming more proficient with social media is an increasingly important priority. Helping them to fully understand digital practices and how best to use corporate IT resources benefits not only individual employees, but also the company as a whole.


It's against the background of this belief and commitment that Elior Group has brought in its Socializers.

Their mission is to help the men and women of the Group to tame their (sometimes hidden) social media superpowers. This team of superheroes has rolled out an instructional campaign suitable for all levels of expertise, from skeptical beginners who think that it's all still a bit of a fad, to savvy social media users looking to hone their skills.

The campaign is being rolled out using physical resources, including conferences and workshops for Elior Group employees, and digital resources, like this website, which we wanted to make openly available to everyone.

Source: We Are Social Singapore – April 2018

About Elior Group

Elior Group, one of the world's leading operators in contract catering, concession catering and support services, has become a benchmark player in the business & industry, education, healthcare and travel markets.

Operating in 15 countries, Elior Group is a leader in its main markets, in Europe, North America and Latin America, and India.

About Tiffany Cooper

Tiffany Cooper was born in 1985 and studied at the L'École Supérieure des Arts Décoratifs art school in Strasbourg. After graduation, she chose to work as a gallery assistant for leading fashion brands, rather than risk taking a creative job. But after five years, the suffocating routine became too much, and she quit through boredom. Tiffany then travelled and launched the illustration blog Le Meilleur des Mondes Possibles (The Best of All Possible Worlds) where she talked about the difficulties of being a struggling young unemployed woman, got on first name terms with Karl Lagerfeld and raised existential questions of crucial importance.

Her blog brought her to a wider audience, leading to the publication of her first book - Le Meilleur des Mondes Possibles - in 2013. She then decided to begin a new career as a writer and illustrator, and now works regularly with magazines, brands and publishers.

In 2015, she was Karl Lagerfeld's guest for the season: an exhibition, contributions to Karl Daily, the launch of a capsule collection and a graphic novel about the designer (Karl’s Secrets, 2015). 
In 2018, she worked with Kiehl's and Evian.